Verity

Marketing analytics in one place — with an AI assistant that explains the numbers.

Verity is a concept analytics dashboard for marketing teams. It puts real-time traffic, SEO, paid ads, and social media in one view, fed by Google Analytics, Google Ads, and Meta Ads.

Two ideas drive it. Every lead gets an AI score, so the team sees which ones deserve a call. And an assistant explains the numbers in plain language — why conversions changed, which channel brings better leads — and suggests what to do next.

The Verity dashboard with the AI assistant open on the right, over a hazy painted landscape

I designed Verity on my own — the dashboard, the lead-quality view, and the AI assistant that explains the numbers.

Research: Metric mapping
User flows
Strategy: Product strategy
Information architecture
AI assistant design

Design & Production: UX & UI design
Design system
Data visualization
Light and dark themes
Platforms: Web

Role: Concept · Solo
Year: 2026

The Verity dashboard in a browser, light theme: the key metrics, the trends chart, the top sources, the lead table with one lead open, and the Instagram and Twitter/X cards

The same dashboard in the dark theme, with the same layout

Every channel in one real-time view

The overview puts traffic, ROI, conversions, expenses, CTR, and CPA at the top, with a trend line that crosses them. Below, the top sources, top pages, and device split show where visitors come from, and one card per social network shows followers, interactions, and top posts. SEO and paid ads get their own sections, fed by Google Analytics, Google Ads, and Meta Ads.

The Instagram and Twitter/X cards: followers, interactions, top posts and reels, and the engagement figures

The Top Sources, Top Pages, and Device cards: visitors per source and page, and the desktop and mobile split in a ring chart

Lead quality, scored by AI

The lead table shows each contact with its source, UTM, and quality tag, good or needs review. Open a lead and the AI score appears with the service requested, the referrer, and an estimated revenue, plus the next steps: view the campaign, assign the lead to a team, or archive it.

The key metrics and the trends chart above the lead table, with one lead open: the service required, the referrer, the estimated revenue, a 90 AI score, and the View Campaign, Assign to Team, and Archive Lead buttons

An assistant that explains the numbers

The assistant opens with questions worth asking: why did conversions change, which channel brings better leads, is my traffic healthy. Ask your own and it answers in plain language, lists the reasons, and ends with a suggested action, tied to the period you selected. It sits beside the dashboard, so the numbers stay in view while you ask.

Two assistant panels: the welcome message with three suggested questions, and an answer to why Organic Search performs better, with its reasons and a suggested action

The dashboard with the assistant panel open on the right, on its Welcome back screen with three suggested questions

Outcome

One view, not five tabs

Traffic, SEO, paid ads, and social media in a single real-time dashboard, fed by the tools the team already uses.

Numbers that explain themselves

An assistant answers why a metric moved and suggests the next step in plain language, so the data is readable by the whole team, not only by analysts.

Leads worth a call, first

An AI score and a quality tag show which leads deserve attention, with the source and the campaign that brought each one.

Dense data, in any light

Light and dark themes share one layout, so a data-heavy screen stays readable in any setting.

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