Murilo F. Souza
The story
Every step moved me closer to the product.
I started at Criamix, working with big brands and football clubs. In 2014 I joined Studio Visual as a web designer, and the work kept moving toward product: Product Design, Lead Design and, since 2025, Design Engineer.
Front end, no-code and low-code were always part of it. The back end was the wall, until AI took it down. Now I design, build and ship, and AniVagas is the proof.
Work
What I've built, and what each piece shows.
2026
StripesInc — Omnichannel Platform
A white-label Chatwoot redesign, with its design system.
2026
Pawtner
A luxury pet brand with an AI-generated campaign.
2025
Stripes To-Do App
A calmer way to plan the day.
Journey
Education
MBA in Strategic Management in UX Design
ESPM
2019 - 2021
UX Digital: User Experience in Digital Platforms
PUC-SP
2017
Bachelor's Degree in Digital Design
Anhanguera Educacional
2010 - 2014
Experience
Design Engineer
Studio Visual
2025 - Present
Lead Design
Studio Visual
2021 - 2025
Product Design
Studio Visual
2014 - 2020
Web Graphic Design
Criamix MKT|DZN
2013 - 2014
Graphic Designer
Vision Art
2013
Skills
Product
Discovery
- Competitor benchmark
- Audit and map of the current system
- User interviews
- Market research
- User insights
Analysis
- Heuristic evaluation (Nielsen)
- User journeys
- Personas
- Affinity diagramming
Strategy
- Information architecture
- Opportunity map (impact × effort)
- Revenue model
- Brand strategy
Definition & validation
- Screen specs with states
- Acceptance criteria
- Usability testing
- UX audit
Design
Interface
- UI design
- Low- and high-fi wireframes
- Clickable wireframe
- Prototyping
Systems
- Design systems
- Tokens and variables
- Components
- Documentation
Brand & motion
- Art direction
- Naming and identity
- Motion design
Tools
- Figma
- Paper
- Photoshop
- Illustrator
- After Effects
Code
Frontend
- TypeScript
- JavaScript
- CSS
- React
- Next.js
- Tailwind CSS
- shadcn/ui
- Radix UI
- Motion
- next-intl (i18n)
Backend & data
- Supabase
- WordPress and PHP
- Resend
- Crawler
- Electron
Performance & SEO
- Core Web Vitals (LCP, CLS, INP)
- Technical SEO
- Accessibility (WCAG)
Quality & deploy
- ESLint
- Zod
- Playwright
- Git & GitHub
- Vercel
AI Workflows
Agents
- Phase agents, with fan-out
- Subagents and skills
- Plugins (design-workflow)
Context
- Living docs in the repo
- Specs as AI input
- Curated wiki
Automation
- Figma → code, with visual validation
- MCP with Figma
- Automated checks
- AI-generated imagery
Tools
- Claude Code
- Claude
- Cursor
- Codex
- MCP
- Obsidian