Pawtner is a concept luxury brand for pets — a design house that treats a collar like a couture piece, not an afterthought. The work spans the whole brand: the name, the identity, the art direction, and the storefront that sells it.
The bet was to make pet accessories feel like fashion — owner and companion dressed in harmony, shot like an editorial campaign and sold with the confidence of an established house: fast to browse, easy to trust, built to convert.
The entire campaign was made with AI. Every model, every dog, every coordinated look was generated rather than produced — a full luxury campaign with no studio, no location, and a fraction of the cost.
- Research
- Brand positioning
- Visual references
- AI image direction
- Strategy
- Brand narrative
- Tone of voice
- Merchandising
- Design & Production
- Brand identity
- Art direction
- UX & UI design
- AI imagery
- Platforms
- Web
- E-commerce
- Role
- Concept · Solo
- Year
- 2026
A storefront that sells on first impression
The home page leads with a single editorial image — owner and dog, dressed as one — and little else competing for attention. Navigation stays to four words, the hero states the promise, and the first products land within one scroll. Every choice serves a fast, confident purchase: less to read, fewer steps, more reasons to trust the brand on sight.
Collections curated like a fashion house
Products are grouped into named collections — Solara, Essential Gold, Serena — each with its own story, palette, and hero piece, so browsing feels like walking a boutique instead of scrolling a catalog. Listing pages stay clean and filterable, press logos lend instant credibility, and one consistent visual language ties every piece back to the same world.
A luxury campaign, made entirely with AI
The whole visual identity — every model, every dog, every coordinated look — was generated with AI instead of produced on set. It delivers the polish of a high-fashion shoot with no studio, no location, no casting, and no animals to wrangle: a fraction of the cost, full control over styling, and a catalog that can grow on demand without booking another photographer.
A product page built to close the sale
The Harness Solara page is engineered for the firm, fast purchase — a clear hero, color and size at a glance, and Add to Cart sitting right beside Buy with Apple Pay. Expandable details answer objections without burying the buy button, while press quotes from Forbes, Vogue, and Bazaar do the reassuring: the confidence of a household name, in a brand that's still only a concept.
Outcome
A full luxury brand, name to checkout
Naming, identity, art direction, and storefront — Pawtner was built end to end as one coherent house, not a logo bolted onto a template.
A fashion campaign with no photoshoot
An entire editorial campaign generated with AI — models, dogs, and coordinated looks — at a fraction of the cost of a studio production.
A storefront built to convert
Four-word navigation, one-scroll products, and a product page that puts trust and the buy button first — designed for the fast, confident purchase.
A catalog that scales on demand
Because every image is generated, new products and collections launch with campaign-grade visuals without booking another shoot.
Next project
A calmer way to plan the day.
2025