Notes on what I build and how I decide it

9 texts

• What is Cognitive Load?

  Like a computer running too many programs, the mind has limited resources. How interfaces spend or save them.

  UX2025

• MQL, SQL and PQL: qualifying leads in the funnel

  Three terms that show up in every growth conversation, and what separates them.

  Product2024

• Show your product little by little with Product-Led Growth

  Progressive disclosure and gradual engagement as a PLG strategy.

  Product2024

• The Halo Effect: how first impressions shape decisions

  How one first impression, good or bad, colors everything that comes after it.

  UX2024

• Autonomy, relatedness and competence in UX design

  Users aren’t lazy, they’re efficient: the three needs behind what people do.

  UX2022

• The 4 types of CRM and what they do

  What Customer Relationship Management is, and the four kinds of tools behind it.

  Product2021

• Users, contexts of use and scenarios in UX

  Mapping the elements of the experience before building a roadmap.

  UX2019

• Likert scale vs NPS: when to use each

  A comparison from a user-centered design project at an agency.

  UX2019

• Cognitive psychology applied to UX

  UX isn’t only what the screen shows: how the mind perceives, remembers and decides.

  UX2019